CADILLAC: “BACKSTAGE”

Developed and launched “Backstage” - a branded content series for Cadillac featuring Hip-Hop royalty MC Lyte, Big Boi & DJ Jazzy Jeff - in celebration of the first-ever all-electric Escalade IQ and the 50th Anniversary of Hip-Hop. The series was distributed in partnership with Genius - the world’s biggest collection of song lyrics.

2023

ORIGINAL CONTENT | BRAND PARTNERSHIPS | TALENT